КАК ОТКРЫТЬ WELLNESS КЛУБ?

Сегодня наша жизнь требует нестандартных решений во всём. Поиск такого решения для открытия собственного дела может занять долгие месяцы, годы, а некоторые тратят на это всю жизнь.
Франшиза сети ТОНУС-КЛУБ® даёт Вам возможность избежать мучительных исканий, предлагая готовый вариант успешного, бизнеса на волне модного тренда.

Студийный формат клуба

Мы предлагаем студийный формат велнес-клуба. Зачастую клиенты посещают спортзал после работы по будням или в свободное время в выходные дни, поэтому он должен находиться в шаговой доступности. В результате выборе локации нужно ориентироваться на новые районы с многоквартирными жилыми комплексами или бизнес-центрами. Площадка велнес-клуба может быть небольшой по размерам – достаточно помещения площадью от 50 до 150м². Проведите анализ конкурентов, находящиеся в радиусе 5 км от вас.

Финансовый план

Спланируйте свой бюджет по статьям расходов и доходов. При открытие клуба, основными расходами будут: закупка тренажеров, аренда, ремонт, реклама, з/п сотрудникам, непредвиденные расходы. Составьте примерный план ваших будущих доходов: загрузка клубов (сколько примерно человек по дням), средний чек.

Помещение

При выборе помещения следует обращать внимание на нагрузку электросети, нагрузку на перекрытия, высоту потолков, ширину проемов, коммунальные платежи, возможности размещения вывески клуба (исторические здания-памятники архитектуры), условия пожарной безопасности.
Закупка оборудования
Для обслуживания первых клиентов велнес клуба понадобится стартовый набор тренажеров: несколько роликовых тренажеров, баротренажер, тонусные столы.

Наем сотрудников

На момент запуска велнес клуба достаточно четырёх штатных сотрудников: 2 тренера, 2 администратора. Функции управляющего можете исполнять сам собственник или наемный работник. Бухгалтера, мастера по уборке, техника можно привлекать по аутсорсингу.

Современные рекламные инструменты

В начале не стоит экономить на маркетинге. Тестируйте рекламные инструменты, со временем вы разработаете эффективную структуру каналов по рекламным инструментам.

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